Description or summary of the book: The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. 'Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained'.-New York Times Book Review.
Estimated reading time (average reader): 15H47M50S
Other categories, genre or collection: Desserts, Business & Management, Food Manufacturing & Related Industries, Entrepreneurship
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